Charities

7 misconceptions of social media

| An Uncertain Future | An Alternative Funding Model | Charity Promotion | | Objection Handling | Course Content | Exciting Facebook Facts |

An Uncertain Future?

We believe the challenges most charities’ face come down to three issues: funding, publicity and managing volunteers

• Applying for grants is time-consuming and the odds are against you.

• Becoming a social enterprise can mean fund raising from the very people you are trying to help

• Volunteers need screening as they do not necessarily understand their importance to your organisation and the strain it puts on your resources training them
  

| An Uncertain Future | An Alternative Funding Model | Charity Promotion | | Objection Handling | Course Content | Exciting Facebook Facts |

An Alternative funding model

Using social media as an alternative funding/recruiting/promotion method rolled into one – by clustering local businesses and the public around your cause on a social media platform.

You get publicity allowing you to get your messages into the community directly

Businesses can donate and showcase their products/services and introduce themselves to each other

Businesses can gain the gratitude of the community and fulfil their social responsibilities (CSR)

Everyone wins!

Fundraising?
Attracting/managing volunteers?
Updating your marketing strategy?
Stakeholder communication?
Informing your community?

| An Uncertain Future | An Alternative Funding Model | Charity Promotion | | Objection Handling | Course Content | Exciting Facebook Facts |

Charity Promotion

Whatever sector you are in maintaining communication & TRUST with the different elements of your organisation is crucial to survival & success.

Question. How many email newsletters do you save each month with every intention of reading but never quite get around to because your time is at a premium?

How many people do you think are in the same position as you? Is creating the very said newsletter a continual struggle?

Learn how to manage different social media communication channels to publish information in a regular and less constructed format allowing whoever you choose to publish. By being regular but a less constructed format allows people to dip in and out of your news in their won time – improving the penetration of your information.

Attract & retain people this way.

Streamlined communication across a number of different platforms means you take your message to a wider audience; allowing people to stumble across you increasing reach again.

Allowing your stakeholders to remain in touch naturally encourages engagement!

Establishing trust to a point of engagement only happens once a face to face (off line) meeting has occurred. Social media assists in the development of relationships to “it’s time for a meeting now! I want to volunteer/donate. How can I help?”

| An Uncertain Future | An Alternative Funding Model | Charity Promotion | | Objection Handling | Course Content | Exciting Facebook Facts |

Overcoming the objections of

• I haven’t got time to meet you
• Why do we need to meet
• I do not want to be involved in your sector
• Who are you and your organisation
• Why should I donate?

Allowing you to engage with them to the point of saying

• Why don’t we meet up now to properly engage
• I don’t understand this but like what you are saying
• You have received a number of recommendations so I feel that we should meet
• You write a lot of sense I value your opinion can you help me with this
• I wish to donate now I know more about you

Plus

• Promote events & stay in touch with people
• Connect easily with people you meet at networking events and stay in touch simply
• Add to your organisations professional image and profile
• Obtain referrals by allowing stakeholders to join groups & discussions you manage
• Unsolicited approaches to connect to people online are generally welcomed
• Reading someone else’s profile helps you target your marketing
• Manage more relationships with more effective communication
• Professional coaching to publish profiles and articles
• Get into the mind of your audience
• Attracting people to you. Who likes cold calling?
• Working smarter not harder online

| An Uncertain Future | An Alternative Funding Model | Charity Promotion | | Objection Handling | Course Content | Exciting Facebook Facts |

Course Content

• Overview of social media putting today’s communication environment into context
• Brief resume of terminology
• Become an expert, dominate your space, become more widely known, law of attraction
• What is your core focus, vision and mission
• What is your strategy? Who are your target markets? Understanding/creating tribal patterns
• Creating your personal profile – do’s/don’ts and how to
• Promoting events
• Creating discussions
• Sharing media content
• Posting a blog
• Hints and tips, do’s and don’ts using widely used platforms (gained from experience)
• Automating your strategy as much as possible – hints and tips on saving time, effort & monitoring
• Training will involve individual/group work & multimedia
• The future – a brief introduction to web 3.0 inc Google Wave
• The power of email
• Mobile technology
• Assisting your PR with social media
• Your connection to our world will be more purposeful
• You will leave with a full sense of purpose, understanding and fulfilment

| An Uncertain Future | An Alternative Funding Model | Charity Promotion | | Objection Handling | Course Content | Exciting Facebook Facts |

Exciting Facebook Facts

33,018,991 monthly active users on Facebook Dec 09

Approximately 10% global Facebook population

Number of Causes on Facebook

• Animals 22,284 causes
• Public Advocacy 37,167 causes
• Environment 17,639 causes
• International 27,089 causes
• Religion 15,805 causes
• Human Services 65,377 causes
• Arts & Culture 24,446 causes
• International 27,089 causes
• Education 23,795 causes

Aflac Cancer Center & Blood Disorders Service of Children’s Healthcare of Atlanta – $1,166,461 donated – Dec 2009

How are you engaging your audience? Have we demonstrated using social media will assist your organisation?

Contact Greg or Ivor now……………